the purpose of social action is about people coming together to improve their lives and solve problems that are important to the community.
Social media is also known to report these problems back to the public in order to attract their attention which would then encourage the public to put a stop those problems the way they do this is by communicating through the internet , magazines or TV adverts which is a very quick easy method to get peoples attention also its the most apparent way to get through to the kids of today's generation as they are always on social media including snapchat and instagram adverts are predominantly shown on there as the world is going digital.the impact of social actions : the impacts of national campaigns such as breast cancer uk and rethink breast cancer. is that it has saved lives as they spread awareness this is a big impact as breast cancer is becoming more and more common every year a estimated 600,000 people are diagnosed and are living with breast cancer and this will rise to approximately 840,000 people by 2020.the short film High risk is a social action film spreadin awareness about breast cancer going on all the facts and the people that has been affected by it.how it has drastically changed lives and hiw the survivors of it lived and beat it in the long run.
Another example of social action and community could be the BYP100 which is a orginisation to stop the hate and violence against LGBTQ rights womans right and the descimination of the black youth in today's day and age .they have decided to show young victims being abused in order to raise awareness for the charity they have also used a narrative to show the audience who are watching to see what the victim has experienced to make it more personal to the audience. this will also encourage viewers to donate money to help the charities but also to help the victims. It is also used to raise awareness so that victims that have been affected by this predjudice would be afried to come and speak up about the wrong that has been done by them.the speak about racism, police brutality and the economic decline in the black community. A social action film that has similer ethics is moonlight a film about a african american man that faces the struggles of being black in that day and age but also expriances the hate of being gay in where in a community was it was deemed wrong 
the final social action groups that i will be talking about is RAINN witch is the rape and incest national helpline this is a help line that acts against rape and incest they have advertisments on youtube and social media outlets such as instagram, facebook and twitter they also have a websuite that gives facts about what they provide in the advert NOT ALONE in youtube they portray a narritive that the victims of incest and rape are not alone and like the BYP they should not be afriaid about coming out and speaking about what has done to them and the trauma that it has put them through, the advert starts with a song and a voiceover of a woman that works at RAINN with a phone call this give a idea that there is already victims that are already calling to talk to and get help futher pushing that narrative that they are not alone.the video is hard-hitting mentally and emotionally for the people that have been affected by one of the tradgedies but has not spoken up about it. the impact that social action movies has had on the public is extrordinary it has allowed move people to come out and talk and speak up about the people that has wronged them and the predjudice that they has faced in their life.
References:https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwjh8qukudXlAhVz5OAKHVyLA80Qjhx6BAgBEAI&url=http%3A%2F%2Fwww.movienewsletters.net%2Fphotos%2F234743R1.jpg&psig=AOvVaw1yn2LK_6RNlksjuuEe2t8s&ust=1573124958360172 (moonlight picture)
https://www.youtube.com/watch?v=-dGEvuNBsTs (high risk film)
https://www.youtube.com/watch?v=m5NZBjKscFk (not alone ad)
https://www.google.com/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjcstCbutXlAhWOnxQKHeNKBCIQjhx6BAgBEAI&url=https%3A%2F%2Fsteep.studio%2Frainnnotalone&psig=AOvVaw0ilOSAExvBY3TVMWq0c9Al&ust=1573125176127411(not alone picture)
https://www.google.com/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiY5re7utXlAhX8AWMBHXVmB0cQjhx6BAgBEAI&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D-dGEvuNBsTs&psig=AOvVaw3pJ_n3lgLyDKGDZkPp_IFW&ust=1573125273592649 (High risk picture)
